What is considered "advertising" under Mississippi cosmetology rules?

"Advertising" under Mississippi cosmetology rules encompasses any promotional message designed to attract clients, including an extensive range of channels such as social media, print, and broadcast mediums. This broad definition captures the diverse ways businesses can communicate with potential customers.

The importance of including social media in the definition reflects its significant role in contemporary marketing strategies, allowing cosmetologists to reach wider audiences with varying formats like posts, videos, and targeted ads. By acknowledging all forms of promotional messages, the state regulations ensure that all cosmetology professionals adhere to ethical standards in their advertising practices, thereby maintaining a level playing field in the industry.

The other options are limited and do not account for the full scope of advertising practices utilized by cosmetologists. For instance, defining advertising as only print, radio, or TV would exclude numerous effective channels that are now crucial in marketing. Similarly, branding materials intended for display are still a form of promotion since they represent the business and influence public perception, but are not categorized as advertising as per the correct understanding of the term in this context.